Tuesday, June 17, 2008

(Re)Views at a Glance

A quick look at the status of recent consumer trends:

SUNSHINE : (+3)

PRO : Sunshine is enjoying steady consumer satisfaction and popularity. The phenomenon of relatively cloudless skies allowing access to the light emanating from the celestial orb around which the planet Earth revolves is especially popular among Frisbee players, beach-goers, plants that -through a complex biological process known as photosynthesis - rely on said light for survival and prosperity, and people who won't stop complaining about the rain.



CON:
If the relative obscurity and box office failure of the Danny Boyle film named for sunshine, "Sunshine", is any indication, then sunshine's popularity may be dwindling. Sunshine is also unpopular among certain demographics, like my friend Dennis.


ABOVE: My friend Dennis




THE HEAT : (+0/-0)

PROS: It's not the heat.

CONS: It's the humidity.

(It's actually both)





COMPLAINING: (+17)

PRO: Complaining - which is considered by many to be one of the most reliable or "bankable" trends on the market - is enjoying a healthy growth period thanks to the inconsistent weather patterns that are customary for this time of year in the Northeastern region of the United States. Complaints enjoy surges both in popularity and enthusiasm this time of year as those who have a yearly habit of forgetting that the weather pretty much always goes straight from winter to summer spend an overwhelming amount of time express their displeasure about the heat/lack of heat/rain/lack of rain. The most common venue for these complaints has traditionally been the workplace, specifically in the "good morning exchange" common to many typical office environments.

As such, Person A might say "Good morning, Person B! How are you this morning?/How was your weekend?/'Sup?". During low-complaint periods, Person B might be expected to respond, "I'm fine/It was fine/Not much. How are you?" However, during high-complaint periods, Person B is 87% more likely to respond, "Uggh...it's so fucking HOT!!! What happened to the spring?!! Blaughgchh...", usually while rolling his or her eyes. It is not recommended that Person A remind Person B that there never really is a "spring" in their particular region of the globe.



But complaining has grown even more popular and pervasive thanks to advances in communication technology, such as Facebook. Now, rather than just complaining when ostensibly invited to do so, an individual may complain to all his or her friends and acquaintances at once via a status update. It is estimated that at least 72% of all status updates during high-complaint periods reference the individual's unfavoring relationship to the weather. Typical status updates at this time include "(Person A) wonders why we had to skip the spring", "(Person A) thinks its (sic) way to goddamn hot out", and "(Person A) is ready for summer to be over already".

Seasonal complaining is boosted and sustained by the persistence of "evergreen" complaints carried over from low and medium-complaint periods, such as those targeting politicians, gas prices, Christians/Atheists/Agnostics, babies, anything to do with cellphones, George Lucas, and people.

CON: A small but steady population of counter-complainers, fond of saying things like, "Hmm...well, why don't you just shut the fuck up and stop complaining?" or "Yeah, that's too bad for you. Hey, did you hear about all those people dying in Africa?" or "Yeah, that's too bad. You know what else is too bad? There's this war going on in Iraq where people are dying violent, horrific deaths for no reason on a daily basis. And also, y'know...cancer and stuff" or "Deal with it" stands as an ever-present threat to complaints. This movement has, however, not witnessed signficant growth or traction since being established to counter the persistence of complaining as a cultural phenomenon, which began in the 1970s.

Thursday, June 12, 2008

AICN Reports: "Recent M(R)V Post Soon to be Outdated"

Really?

'The big news? Big stuff happens. I deem this the biggest episode of “Battlestar Galactica” yet produced.' -Herc, at AICN

REALLY?????

Frak.


New John Cusack in Development??

Friend-of-the-blog Justyn Zolli alerted us to this fascinating potential new John Cusack!

"The latest John Cusack to appear may well be the politically progressive, tell-it-like-it-is, I've-had-enough-of this-bullshit John Cusack, a Cusack we can all relate to; in short, THIS John Cusack." -J.Z.



Curious...
Thanks, Justyn. And you can be sure that M(R)V will keep a close watch on this potential story as it develops!

Monday, June 9, 2008

On "Women" - Kristen Schaal


Kristen Schaal, the senior Women's Issues correspondent for "The Daily Show" (also that chick from "Flight of the Conchords"), recently presented this groundbreaking achievement in journalism, undoubtedly bound to be immortalized by her sure-fire Pulitzer and Peabody wins.





Brave and thought-provoking. It's clear that Women continue to hold the interest of the market.

The Most Recent Episode of "Battlestar Galactica"

Overview: OMGs!!!




Dude...

Oh my Gods that was unbe-frakkin'-lievable.

Okay, so FIRST of all...like...the Bill Adama-Laura Roslin thing????? Okay, TOTALLY cried. She was all "I love you". And then it was sort of weird that Bill wasn't like "Dude, I TOTALLY love you, too, but, like...obviously", and instead he just sort of looked at her all I-love-you-ly, and then kissed her head. But I think maybe Bill is unable to say "I love you" to anybody, 'cause he's all Admiral-y and stuff? Plus he's had kind of a tough life.

But he did say "It's about time..." which was pretty badass.


Above: Oh...I LOVE them!!!!!!!!!

I sorta wanted them to make out, though, but I guess it's okay they didn't because they are kinda old, and that would be sorta gross I guess.

And, seriously, like...Lee and Kara were BARELY in the episode and Leoben wasn't AT ALL and it was still just so totally great.


Above: Stop fighting, Lee and Kara!!!! I hate it when you fight!!! :(
P.S. Where were you guys on Friday???...

And how awesome was that to see Helo finally having some frakkin' balls??? Dude...
And all that stuff with him and the 8s? Where he was all like "whoa, holy shit, look at that roomful of my wife?" Weird, dude. Helo must have some shit on his mind right now.


Above: Oh, yeah! Remember this part? Where this Six is all like "RAH!" and then the Eight/Fake Sharon was all "RAH RAH" and Helo's like "I'm conflicted..."

You know who we haven't seen in a while, though? Galen. Where's Galen? That's kinda frakked.

Seriously, though. Jane Espenson??? Jane Espenson is totally amazing. She should get like a million Emmys. For serious. Man...


Above: Here's Jane Espenson being all like "Hi, I'm Jane Espenson. You may remember me from all those awesome episodes of "Buffy", "Angel", "Firefly", and "Battlestar Galactica" that I wrote, and also from the fact that I totally kick so much ass.

And OH MY GODS!!!!!!!!!!!! D'ANNA!!!!!!!!!!! D'Anna totally kicks so much ASS!!!!!!!!!!!!! Holy frak, how AWESOME was that when she resurrected and totally KILLED THE HELL out of Cavil???? Awesome . Cavil totally sucks. D'Anna rules.


Above: Oh, gee Cavil....looking a little scared there. Worried that D'Anna might come back and OWN you??? Yeah? Maybe 'cause she TOTALLY did. KILLED, bitch!!! Killed!!! Eat it, motherfrakker.


And is it just me or, seriously, is James Callis' portrayal of Gaius just getting more and more awesome? Seriously, give that dude some awards. And like, when he was dying and he was all like "Oh, hey, by the way, Laura, I'm indirectly responsible for the annihilation of the human race but it's all good 'cause God loves me," and then Laura's all "OMGs" and is about to let him die and then she has that personal revelation and she's all like "Oh, I can't let Gaius die 'cause then I'm no better than him" and she saves him? Man...


Above: James Callis being all like "Hi, I'm Gaius Baltar, and I've officially boarded the 11:15 Express to Crazytown"

Good stuff.

But seriously, D'Anna is totally awesome.


Above: Here's D'Anna being all like "I am D'Anna. I am Xena-Cylon. I'm totally going to OWN you, bitches."

OH MAN, and when she TOTES "Punk'd" Laura???? When she's all like "you never knew you were the last Cylon?" and Laura's all like "OMGs, for serious? It all makes so much sense now and..." and then D'Anna's all like "PSYCHE!! Dude, you believed me??? HAH. Word. I totes punk'd you".

That was great.

I wonder how Gaeta's doing, by the way? Remember 'cause his leg was amputated a couple episodes back? That was sad. I hope he's okay. Also, I'm pretty sure he's a CYLON!!!!!!!!!!!!!!!! (Did you see that one coming?!!!!! Word...)

But dude...Best. Episode. Ever.

Seriously.

Rating: *********************** (out of 4)

Bottom Line: D'ANNA RULES!!


Ohhhhhh...and I love this picture, too....



Old people in love are so cute/kinda gross/cute again...

Saturday, June 7, 2008

John Cusack

Overview: The first John Cusack was publically released to an underwhelmed and largely uninterested market in the forgettable 1983 Rob Lowe film "Class". A second attempt to unveil John Cusack would follow one year later in the 1984 teen cult-classic "Sixteen Candles". In this reboot, a less jarring and more subtle approach was taken. John Cusack was introduced into a background of a largely Molly Ringwald-based landscape. The "wait, who was that guy?" approach paid off, and, in the ensuing decades, many variations of John Cusack emerged, tapping into the consumer needs of multiple demographics. Is there a John Cusack for you?


Above: Does this picture instantly make you start singing, "Love...I get so...LOST...suh-huuumtimes...These...EYES...and this emp-tee-ness fills myyy heart..." ? The answer is, "yes".

Early attempts to establish a successful John Cusack -from which other version would later emerge- were inconsistent and flawed at best. The under-stated "Sixteen Candles" John Cusack allowed for something of a blank slate. It was obvious to all who had caught sight of that John Cusack that there was "something there" that held a great deal of potential.

But the early John Cusacks kept going in the wrong the direction. Following "Sixteen Candles", the public was presented with such minor and mostly unsuccessful John Cusacks as 1985's "The Journey of Natty Gann" John Cusack, which attempted to emphasize the raw, nearly universal appeal of those doe eyes and disarming demeanor, but did so in such a way that it played down the guy-your-mom/best-friends-would-love aspect. "Natty Gann" John Cusack also attempted to infuse John Cusack with a kind of rugged masculinity, a failed effort that would be dropped until 1997's "Grosse Pointe Blank" John Cusack.


Above: Think of this as kind of the "Super Mario 2" of John Cusacks. I mean, it's GOOD, but...


1985 also saw such John Cusacks as the "Better Off Dead" John Cusack and the "The Sure Thing" John Cusack, and later, in 1986 the "One Crazy Summer" John Cusack was unveiled. In all, these John Cusacks played unevenly with the ideas of self-depricating hopelessness and quirky sex-appeal that would later be implemented in more successful John Cusacks.

For several years, attempts were made to give up on establishing a broad-appeal type of John Cusack, and John Cusack was largely relegated to use in off-beat, quirky, or otherwise non-John Cusack-type movies ("Tapeheads", "Eight Men Out", "Broadcast News").

The dream of perfecting John Cusack was all but abandoned until, in 1989, a brilliant young writer-director named Cameron Crowe employed John Cusack in his off-beat romance, "Say Anything". The response to this John Cusack was overwhelming, and analysts agreed that, simply by using such successful John Cusack elements as doe eyes, a disarming demeanor, and a sense of self-deprication and mixing in such subtle elements as a classical romantic vulnerability, a trenchcoat, Peter Gabriel songs, and memorable, idiosyncratic snippets of dialogue such as "I gave her my heart, she gave me a pen", Crowe had all but perfected the John Cusack ideal.

"Say Anything" John Cusack would by no means be the last, but it certainly created a template on which all successful future John Cusacks would be based.

The elements that make for the best John Cusacks usually include:
  • An almost preternaturally great taste in pop music
  • A sense of self-deprication
  • An aura of subtle, sometimes veiled nerdiness
  • A hard-to-pinpoint -though not threating- edginess
  • Those eyes...
  • Joan Cusack
  • A general preoccupation with heartbreak/hearthache
  • Romantic vulnerability thinly masked by a trenchcoat/being a hitman/lots and lots of records

To date, the most popular John Cusacks are "Say Anything" John Cusack, the darker "Grosse Pointe Blank" John Cusack, and the "High Fidelity" John Cusack, all of which incorporate the above features. In fact, the nearly-revolutionaty nature of the "Grosse Pointe Blank" John Cusack was considered a bold and daring move, what with all the killing people, but worked by contuining to be faithful to established John Cusack norms.



Above: Don't be fooled by the gun! I mean, I know it looks bad, but he's still TOTALLY heartbroken. And, see? He's reading "Discover". Aww...see? He's a nerd!

But oddly, the popularity of these John Cusacks is in no way consistent with gender or age demographics.

For instance, "Say Anything" John Cusack could be just as popular among 16-year-old indie-rock girls as among 35-year-old male Wall Street douchebags. Likewise, this John Cusack may secretly be the favorite among 20-year-old straight male college students who are not as yet quite secure in their sexuality who thus pretend to prefer the more aggresive, edgy, and masculine "Grosse Pointe Blank" John Cusack. Additionally, the "Gross Pointe Blank" John Cusack may be the ideal among 25-year-old single women who like the simultaneous fact that John Cusack is the kind of guy her mom would love, while "Grosse Pointe Blank" John Cusack is the kind of guy her mom would hate (but actually secretly love, for real). Yet other 25-year-old women seem to favor the classic "Say Anything" John Cusack, largely those women who are already married, as this John Cusack presents them with a relatively realistic ideal of what actual men actually look like, thus helping to offset the dwindling attraction they feel to their once-attractive and now sort of average-at-best husbands, while simultaneously reminding them of the bold, sweeping romantic gestures they will never, ever be able to enjoy again.

It is best, then, to assume a case-by-case perspective when analyzing what sort of John Cusack is best suited for each individual.

Do not assume that age, gender, or even geographical origin will be reliable indications of a person's John Cusack preferences. As, for example, the woman who totally broke my heart totally hated the almost-univerally beloved "High Fidelity" John Cusack, (with whom I totally identify, largely due to his obsession with heartbreak, TOTAL obsession with pop music, self-deprication, seeming inability to commit to anyone or anything, and lack of awareness that he's actually sort of been an asshole to a lot of women in the past -except, of course, the ones who actually deserved it- and that's why his relationships keeping ending miserably) simply because his ex-girlfriend took him back even when he acted like a douche-bag, which, when I think about it now, really should have told me something at the time. And she's from Chicago, too! Where not only "High Fidelity" is freakin' SET, but where John Cusack is from. And where John Cusack is basically like the deified emperor for life among anyone worth knowing. But whatever.



Above: Basically, I do this a lot...

Anyway, the point is that the solid foundation of classic variations of John Cusack have allowed for a lot of creativity in expanding the John Cusack appeal. In the time since Cameron Crowe's breakthrough John Cusack, we have seen the sexually-awkward and off-putting "Being John Malkovich" John Cusack (which still miraculously maintained elements of the classic's seething romantic idealism, if in unorthodox ways), the unlikely action-star "Con Air" John Cusack, the non-John-Cusack-y though-still-romantic "Pushing Tin" John Cusack, the John-Cusack-brilliant-as-Nelson-Rockefeller in deeply underappreciated Tim Robbins-directed movies "Cradle Will Rock" John Cusack, and the similar in-an-actually-GOOD-latter-day-Woody Allen-movie "Bullets Over Broadway" John Cusack.

There are even watered down and more populist versions, like the not-especially-good but still thoroughly-winning and perfectly enjoyable and at-least-Jeremy-Piven-is-in-it "Serendipity" John Cusack. In many cases, these departures from John Cusack norms are often wisely anchored to traditional John Cusacks through the incorporation of Joan Cusack, thus narrowly averting any potential threat to the winning and successful John Cusack formula.


Above: Seriously. Great movie. Nelson Rockefeller. He's great. You should see it.

It is best to think of these lesser and more specific John Cusacks as gateway John Cusacks, designed to lure a wider and more diverse audience to the more sophisticated John Cusack orthdoxy.


What's important to remember, however, is that no matter how versatile and genuinely useful something like John Cusack is, the market will enivitably turn up such dissappointing and unworthy John Cusacks, such as the "America's Sweethearts" John Cusack and the "Martian Child" John Cusack, which should be avoided at all costs.



Above: Dude...I don't even know what to say. You're just awesome.

Rating: **** (out of four)

Bottom Line: Not even a million "Must Love Dogs" John Cusacks could ever tarnish the memory of Lloyd Dobler/Martin Blank/Rob Gordon/Lloyd Dobler again.




Monday, June 2, 2008

Get To Know M.(R).V. Contributors

We stumbled upon this great and informative biography of one-time guest blogger and friend-of-the-blog Ann Coulter.






-Click here to read Coulter's M.(R). V. post!
-Click here to read Coulter's Bio, and those of some other fine contributors to society!