Adventures in Advertising: Holy Can't-Be-Coincidences, Batman!

UPDATE: Our crackerjack, highly-paid team of professional researchers has determined that the attached side-by-side trailer comparison is by no means fake and in no way the product of somebody with absolutely nothing better to do with his or her time. As with all content on this site, we stand by its authenticity and factitude.




The golden rule of product advertising is this: If it worked the first time, it will probably work the same way the second time, even if the second time is 19 years after the first time (NOTE: the original phrasing of the golden rule of product adverstising is probably far more eloquent).*

This may does explain why the trailer for this summer's Batman Begins 2: The Dark Knight, is nearly scene-for-scene, note-for-note, and cut-for-cut identical to the trailer to the 1989 film Batman: The One With The Horribly Miscast Jack Nicholson And The Weird Bruce Wayne-As-Self-Loathing-Jew Angle (Later changed, for marketing purposes, to Batman):





Stranger still, notice how both trailers are essentially identical to this one for the 1966 feature, Batman: The Movie!




*Also note that this is different from the regular golden rule, which was invented by Jesus